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After a business career, Dag Jansson did a complete reset – pursuing musicology studies at the University of Oslo and choral conducting at the Norwegian Academy of Music, where he also earned his PhD. He began a new career as a choral conductor and has conducted several chamber choirs, including Vox Humana, Sarpsborg kammerkor, Indre Østfold kammerkor, and LillCanto. In 2015, he was appointed associate professor of arts management at Oslo Business School and also teaches at the Norwegian Academy of Music and the Academy of Music and Drama in Gothenburg.